DRIVE Audit
AI-Powered Performance Intelligence Platform
Finally understand what is really driving your sales results and what is getting in the way.
The challenge most commercial vehicle sales organisations face is not a lack of data. It is a lack of the right data, structured insight that identifies the specific factors influencing individual and team performance, rather than dashboards showing outcomes that have already happened.
In the 2024 B2B Sales Benchmarks Report, 69% of reps fell short of quota — yet only 15% of sales teams had more than half their reps hitting at least 80% of target. The performance gap is real, it is persistent and in most organisations it remains unexplained.
DRIVE Audit changes that. Through AI-powered psychometric profiling and structured assessment across all five DRIVE drivers, the platform gives organisations a precise, evidence-based understanding of why their teams perform the way they do — and exactly what needs to change.
What DRIVE Audit does:
Individual Psychometric Profiling
Each sales executive completes a structured psychometric and behavioural assessment mapped to the DRIVE Performance Model™. The platform identifies individual strengths, behavioural tendencies and specific development opportunities — benchmarked against commercial vehicle sector performance data.
Organisational Performance Assessment
The full sales organisation is assessed across all five DRIVE drivers. The platform identifies where Direction is unclear, where Responsibility is inconsistently held, where Insight is absent, where Value is not being recognised and where Execution is breaking down.
Three-Tier Intelligence
DRIVE Audit delivers tailored insight at every level of the organisation, with views and reporting structured for executives, managers and directors respectively. Each sees what is relevant to their role and their level of accountability.
AI-Generated Development Plans
Based on assessment results, the platform automatically generates personalised performance improvement plans for each individual. These plans are not generic frameworks — they are specific to the individual’s profile, their role and the performance gaps identified in their assessment. Plans adapt continuously as progress is made and new data is captured.
Ongoing Performance Tracking
DRIVE Audit is not a one-time diagnostic. The platform tracks performance development over time, measures progress against improvement plans and surfaces new insights as the team evolves.
DRIVE.AI
Intelligent Sales Operating System
Stop losing revenue to administration. Give your executives the time to sell.
The most significant untapped resource in any commercial vehicle sales operation is not headcount, marketing spend, or territory expansion. It is the selling time that is currently being consumed by administration.
Reps spend only 30% of their time actually selling — the other 70% is admin work, data entry and internal meetings. 43% of sales professionals report that administrative work alone occupies between 10 and 20 hours of their working week. In a sector where every customer relationship has been built over months or years and where a single deal can represent significant revenue, that lost time is not an inefficiency — it is a commercial liability.
DRIVE.AI automates every stage of the commercial vehicle sales lifecycle. Every communication it generates is written in the individual executive’s voice. Every follow-up happens at exactly the right moment. Every customer interaction feels personal — because the platform is built to make it so.
What DRIVE.AI automates:
New Business Prospecting
The platform monitors company registration data daily, identifying new businesses forming within each executive’s territory. Opportunities are scored by relevance, enriched with contact information and delivered as a prioritised prospecting queue. First-contact outreach is drafted automatically in the exec’s own voice, ready for review and one-tap sending. Research shows 48% of reps never follow up after an initial contact — DRIVE.AI ensures this never happens.
Automatic CRM Population
Salesforce research shows only 35% of sales professionals completely trust the accuracy of their organisation’s CRM data, with 47% saying data inaccuracy has worsened over the past year. DRIVE.AI solves this structurally: every contact an executive has corresponded with is automatically imported, classified and maintained in a clean, live CRM — with minimal manual data entry required. Retail customers, SME fleet operators and corporate accounts are automatically identified and tagged from the first day of deployment.
Order Confirmation and Build Management
When a vehicle is ordered, DRIVE.AI connects directly to manufacturer build feeds to retrieve the build number and planned production week. An automatic, personalised confirmation is sent to the customer immediately, in the exec’s voice, with their name, referencing the specific details of their order. No manual chasing. No delay. No information falling through the gaps.
In-Build Customer Communications
When a vehicle enters the production process, the platform generates a personalised message — signed by the exec — checking on funding arrangements, confirming taxation details and providing a realistic delivery estimate. If no response is received, a natural follow-up is triggered automatically. Every message reads as though the exec composed it individually, because the platform is trained on their communication style. For retail customers, the tone is warm and personal. For fleet accounts, it is efficient, professional, and references the specific details of their account relationship.
Post-Handover Relationship Management
Following delivery, a personalised thank-you message is sent automatically, timed to feel genuine rather than automated. Future touchpoints are then managed intelligently by the platform: post sales add on’s, renewal windows and relationship check-ins, all signed by the exec who built the customer relationship. Research shows that 35 to 50% of sales go to the vendor that responds first — DRIVE.AI ensures your exec is always that vendor, without requiring them to remember.
Ready to See What's Holding Your Team Back?
The data already shows what is limiting your sales team's performance. The DRIVE Performance Model™ gives you the tools to change it.
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