DRIVE Audit is a performance intelligence platform. It tells you what is influencing your sales team’s results at individual, team, and organisational level and provides AI-generated development plans to address what it finds.

DRIVE.AI is an operational platform. It automates the sales workflow from prospecting and CRM management through to order communications and post-handover relationship management so your executives spend less time on administration and more time in front of customers.

The two platforms are designed to work together, but each can be deployed independently depending on where your organisation needs to start.

DRIVE.AI is trained on each individual executive’s communication style, drawing on their email history and interaction patterns. Every message the platform generates reflects their tone, their language and their approach. The executive reviews and approves each message with a single action before it is sent. Recipients receive communications that read exactly as though the exec composed them personally. The platform is built to replicate the way they write, not to produce generic automated text.

Yes. DRIVE.AI is designed to connect directly to OEM build and order management feeds, retrieving build numbers, production week allocations and delivery status in real time. This enables automatic customer notifications at each stage of the build process without any manual input from the sales executive.

No. DRIVE.AI integrates with and continuously populates your existing CRM rather than replacing it. It addresses the core problem with CRM adoption in most sales organisations: Bain & Company research identified that CRM data is unreliable because reps report what they intend to do rather than what they actually do. In one study, account managers self-reported significant customer time, but analysis revealed they spent only one-third of their time in actual customer meetings. DRIVE.AI solves this by removing as much of the manual data entry requirement as possible.

The initial assessment and reporting phase is designed to be completed within two to four weeks. AI-generated individual performance improvement plans are available immediately upon assessment completion. Ongoing performance tracking and plan adaptation runs continuously from that point forward.

DRIVE Audit surfaces the specific behavioural and structural factors influencing performance that do not appear in standard sales reporting — why certain individuals consistently underperform despite strong product knowledge, where accountability is breaking down across a team, and which development interventions are most likely to create measurable change for each person.

DRIVE.AI provides visibility of exec activity at a level that manual reporting cannot — every customer touchpoint, every follow-up sent, every prospecting action taken automatically, without requiring the exec to self-report. This gives sales leadership an accurate picture of real activity rather than intended activity.

Yes. All assessment data, individual profiles and platform activity are handled with complete confidentiality. Organisational performance data and individual psychometric results are accessible only to authorised users within your organisation, at the access level appropriate to their role.

Most organisations begin with DRIVE Audit to establish a clear performance baseline across their sales team. For organisations where the operational burden on executives is the more immediate priority, DRIVE.AI can be deployed first, with DRIVE Audit introduced as the next phase. We are happy to discuss which starting point makes most sense for your organisation.